5 SEO Basics – On-Page Content Structure

SEO Basics Penguin

There are a few straight forward things that need to be set up in order for pages to rank well. This list is not exhaustive by any means, but it lays out the basics.

What other items do you consider basics for SEO?

  1. Purpose!
    Every page has a purpose…a reason for being on your site. In other words, every page has a goal for users to accomplish by engaging with his page, e.g. learning more about a product, finding shipping options, learning about a general topic, getting contact information, etc.
    As a content contributor the purpose of the page should be crystal clear.
  2. Keywords
    What will your users search when they are looking to accomplish the goal of this page?
    “Frank and Oak Magazine” or “Montreal leather bag men store”
    Whatever the keywords that your research indicates align with this purpose should also be clear when creating the content. You will want these keywords to appear in important parts of the page structure (See tips 3 and 4: URL, page title, H1, H2, H3 tags)
  3. URL
    Make sure the URL is as simple as possible. This means trying to eliminate IDs and folder structures that do not add value for the user.
    e.g. http://www.iga.net/fr/thematiques/abc_de_la_rentree/diner/
    The additoin of “thematiques” in this URL does not provide any additional infomation ot th user, so the URL could be simplified by removing it.
    e.g. http://magasin.iga.net/Search/BasicSearch.aspx?fq=CategoryLevel1DisplayName_Facet%3aaliments%20surgeles
    CategoryLevel1DisplayName” is not useful for the user in understanding the content.
  4. Page Title, H1, H2, H3
    These HTML elements are read by the search engines crawling your site to understad what the goal of this page is. This is where that keyword research comes in handy. Use these elements to tell search engines what the goal of this page is, in the same language (keywords) that you know your users use when searching for this kind of content.
  5. Rich Snippets – Structured Data Types
    Rich snippets deserve a much more complete dicsussion. What can be said quickly is that if the data presented on the page is a type that Google views as structured data, then it is very beneficial to the search ranking to include the rich snippet with the associated data to tell Google as much as possible about the elements on the page.
    E.g. If you content is a recipe, then including the rich snippet for recipe and the data with it allows SERPs to displayed as below.
    snippet for a recipe marked up with Recipe format

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