Jon-PallettI am a Montrealer at heart, born and bred. I’ve been a Business Analyst for 7 years and, of course, having worked in Australia, I fell in love with surfing…though I certainly don’t get to surf enough aymore.

If you would like to know a little more about me, you can check out my on-line résumé.

I am currently transitioning into a role as an Analytics and SEO specialist. This blog is the summary of my learning through this process.

Hopefully, it can help others progress as well. Any questions or comments, I’d love to hear from you.

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